International Coffee Day, celebrated annually on October 1, provides the perfect opportunity to highlight the importance of coffee in culture, pleasure, and business.
At the same time, it gives professionals the opportunity to stay up to date with new coffee trends and create experiences for their customers. In this article, we delve into the background of Coffee Day and present the most interesting coffee trends of the year.
International Coffee Day – History and Significance
International Coffee Day was first officially celebrated in 2015 in Milan.
at EXPO, but coffee traditions in different countries go back centuries. Today's
The purpose is not only to celebrate the rich traditions of coffee, but also to highlight the work of coffee farmers.
importance and promotes sustainable coffee production.
How to celebrate International Coffee Day as a professional?
• Special offers and new products: Offer customers unique
coffee drinks or launch a new coffee recipe.
• Coffee events: Organize coffee tasting events where customers can
get to know different coffee origins and production methods.
• Highlighting sustainability: Highlight Fairtrade coffees and tell
to your customers how your choices support farmers.
The latest coffee trends of the year – What do your customers want?
Coffee trends are constantly evolving, and staying up to date helps professionals offer
experiences that meet customer expectations. The following trends will be particularly prominent in 2025:
1. Sustainable coffees
Customers are increasingly aware of environmental impacts, and cafes that invest in
sustainable development, are one step ahead.
• Trends: Fair trade coffees, organic coffees and shade-grown coffee beans.
• Example: Package your coffee in biodegradable packaging and prominently feature the farmers' stories.
2. Specialty coffees and coffees of origin
The popularity of refined flavors and single-origin coffees continues to grow. Customers appreciate
the opportunity to taste coffees from individual farms.
• Trends: Micro-farm coffees, exclusive coffee varieties such as Geisha and Yellow Bourbon
• Example: Offer your customers “single origin” coffee tastings with different roast levels.
3. Cold coffee in a new way
Cold brew and nitro coffee have already established themselves, but innovative
Cold coffee drinks continue to evolve.
• Trends: Infused cold coffees, such as those flavored with fruits or herbs
options.
• Example: Offer cold brew drinks flavored with hibiscus or vanilla.
4. Plant-based milks and new alternatives
Plant-based milk alternatives continue to gain popularity, but customers are constantly looking for new
experiences.
• Trends: Almond, soy and pea protein-based alternatives are emerging alongside oat milk.
• Example: Try making lattes with new types of milk substitutes that
enhance the taste of the coffee.
5. “Wellness” coffee drinks
Health-conscious customers prefer coffee drinks that combine functional ingredients,
such as adaptogens and protein supplements.
• Trends: Matcha coffees, collagen-enriched latte drinks.
• Example: Create a special menu that combines the pleasure of coffee with the health benefits.
The role of technology in driving coffee trends
Smart coffee machines and apps
Coffee brewing technology is constantly evolving, and smart coffee machines make it easier and
the everyday lives of customers and baristas.
• Examples of technology use:
• Machines that learn user preferences and provide just the right
drink with one touch.
• Applications that combine coffee preparation with automation and precision
traceability (e.g. device maintenance needs and recipe programming).
Digital community
Social media and coffee apps connect coffee lovers around the world.
During International Coffee Day, you can use trends and hashtags like
#InternationalCoffeeDay or #CoffeeCulture, to reach new audiences.
How to utilize trends in business?
1. Create a unique coffee menu: Include trendy drinks, such as specialty milks or
cold-brewed coffees, part of the daily offering.
2. Bring out the stories: Tell customers about the origins of the coffees, the work of the farmers and
about the ethics of your coffee.
3. Try limited promotions: In honor of International Coffee Day, you can
launch drinks available for one day only.
4. Utilize technology: Update your coffee equipment to meet the latest
standards and offer customers seamless coffee enjoyment.
Summary:
International Coffee Day and coffee trends
International Coffee Day is the perfect opportunity to celebrate the diversity of coffee and share coffee culture with your customers. The latest coffee trends, such as sustainable coffees, specialty drinks and technological innovations, offer opportunities to develop your business and stand out from the competition.
By taking advantage of these trends, you can create
memorable coffee experiences that attract customers again and again.
